Pune Institute of Business Management - Professor - Marketing Analytics

Description:

- Teaching & Curriculum Delivery

- Conduct classes on Marketing Analytics, Consumer Insights, Digital Analytics, and Data-Driven Marketing.

- Develop and update curriculum aligned with the latest industry trends and tools.

- Create case studies, practical labs, and live project opportunities for students.

- Evaluate student performance through projects, tests, and hands-on assignments.

Technical Expertise Required:

- Analytical Modelling Experience

- Prediction Models for marketing and business outcomes

- NLP Models for customer sentiment analysis

- Clustering Models for customer segmentation

- Time-Series Models for sales and demand forecasting

Tools & Platforms:

- Python (Pandas, NumPy, Scikit-Learn, NLP libraries)

- Advanced Excel

- Power BI for dashboarding and visualizations

- JIRA for project tracking

- GitHub for version control and collaboration

Industry Engagement:

- Guide students through live analytics projects, internships, and practical assignments.

- Organize guest sessions, workshops, and external certifications.

- Help students use analytics tools to solve real marketing challenges.