Pune Institute of Business Management - Assistant Professor/Associate Professor - Marketing

Academic Delivery & Curriculum Development

- Design, develop, and deliver engaging lectures and modules in core and advanced marketing subjects for MBA/PGDM students.

- Integrate modern marketing topics such as Digital Marketing, Brand Analytics, Customer Experience, E-Commerce, Marketing Automation, and Global Marketing Strategies.

- Develop and update course curriculum and learning resources in line with emerging industry trends and global academic standards.

- Foster an interactive, case-based, and experiential learning environment in the classroom.

- Prepare session plans, teaching materials, and assessment frameworks aligned with institutional academic objectives.

Industry Integration & Research

- Leverage industry experience to bridge theoretical learning with real-world applications.

- Facilitate live projects, industry case studies, and corporate guest sessions in collaboration with leading organizations.

- Guide students on market research, business simulations, and marketing analytics projects.

- Undertake high-quality research, publications, and consultancy assignments in the marketing domain.

- Collaborate with industry professionals to design practice-oriented electives and specialized workshops.

Student Mentoring & Evaluation

- Mentor students on career planning, skill development, and project execution.

- Conduct continuous evaluation through quizzes, assignments, and presentations.

- Supervise dissertations, internships, and capstone projects.

- Provide academic and professional guidance for students aspiring to careers in marketing, brand management, digital media, and consulting.

Institutional Development & Contribution

- Contribute actively to departmental and institutional committees, IQAC initiatives, and accreditation documentation.

- Participate in Faculty Development Programs (FDPs), conferences, and academic events.

- Support the Marketing Department in institutional branding, outreach, and academic partnerships.

- Engage in community and industry interface programs organized by PIBM.