Public Relations Role - FinTech/Digital Lending/BFSI/Financial Services

Description:

Key Responsibilities:

Public Relations & Media Relations

- Develop and implement comprehensive PR strategies aligned with business, brand, and growth objectives.

- Build and maintain strong relationships with national, regional, and digital media, journalists, and fintech influencers.

- Draft and manage press releases, media pitches, and interviews for leadership.

- Plan and execute press conferences, media briefings, and industry events.

Corporate Communications:

- Lead external communications related to product launches, partnerships, funding announcements, and key milestones.

- Ensure consistent, clear, and accurate messaging across all public-facing channels.

- Prepare communication toolkits, FAQs, and talking points for senior leadership.

Reputation & Crisis Management:

- Monitor media coverage, online sentiment, and industry developments impacting the brand.

- Proactively manage reputational risks and handle crisis communication effectively.

- Act as the primary PR spokesperson during sensitive situations.

Thought Leadership & Brand Positioning:

- Position the company as a trusted and responsible digital lending brand.

- Drive thought leadership through articles, opinion pieces, panel discussions, and industry forums.

- Support employer branding initiatives in collaboration with HR and marketing teams.

Compliance & Stakeholder Communication:

- Ensure all communications comply with regulatory, legal, and compliance standards applicable to digital lending.

- Support communication with regulators, industry bodies, and strategic partners, as required.

Agency & Performance Management:

- Manage PR agencies and external partners, including planning, execution, and performance evaluation.

- Track PR metrics such as media coverage, sentiment, share of voice, and brand visibility.

Skills & Competencies:

- Excellent written and verbal communication skills

- Strong media relations and storytelling capabilities

- Experience in crisis communication and reputation management

- Strategic thinking with a strong understanding of fintech and digital lending

- Stakeholder and agency management skills

- Ability to work in a fast-paced, regulated environment

Qualifications & Experience:

- Bachelors degree in Communications, Journalism, Public Relations, Marketing, or related field

- Masters degree preferred

- 610 years of PR experience, preferably in fintech, digital lending, BFSI, or financial services