Public Relations Manager - Beauty & Personal Care

Key Responsibilities:

- Build and maintain strong relationships with journalists, editors, and influencers across top tier publications.

- Secure impactful coverage in digital newspapers and magazines.

- Develop and pitch personal brand stories and founder profiles to relevant publications and platforms.

- Lead PR efforts for high-visibility live events, product launches, and industry forums.

- Draft press releases, media kits, founder bios, op-eds, Q&As, and feature stories.

- Act as the first responder to press inquiries or issues, managing reputation risks.

- Create and execute PR strategies aligned with company goals. Monitor media coverage and measure PR impact through analytics and reporting.

Requirements:

- Proven experience handling PR for brands covered in Vogue, Cosmopolitan, ET, TOI, or similar.

- Strong existing media contacts, especially in fashion, lifestyle, and business journalism.

- Track record of organizing and managing live events with media coverage.

- Experience in personal branding, founder narratives, and profile positioning.