ProV Infotech Systems - Senior Specialist - Marketing

Senior Marketing Specialist

Job Summary:

Key Responsibilities:

Strategy Development:

- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and content marketing.

- Collaborate with internal teams to design cohesive marketing strategies.

Campaign Management:

- Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

- Develop and manage budgets for digital marketing efforts.

Search Engine Optimization (SEO):

- Implement and monitor SEO best practices to increase organic traffic.

- Perform keyword research and competitor analysis.

Content Marketing:

- Create and manage engaging, high-quality content for blogs, social media, and other digital platforms.

- Coordinate with designers and copywriters for creative development.

Social Media Management:

- Manage and grow social media accounts, ensuring consistent brand voice and identity.

- Develop strategies to increase followers, engagement, and brand loyalty.

Analytics and Reporting:

- Use analytics tools like Google Analytics, SEMrush, or similar platforms to monitor and report on performance.

- Provide insights and recommendations for improvements based on data analysis.

Advertising:

- Oversee paid advertising campaigns, posters, including Google Ads and social media ads.

- Test and optimize ad creatives, audiences, and bidding strategies.

Stakeholder Collaboration:

- Work closely with the sales team to align campaigns with sales goals.

- Partner with external agencies and vendors as needed.

Requirements:

- Bachelors/masters degree in marketing, Communications, or a related field.

- 5 yrs of experience in digital marketing or related roles.

- Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.

- Strong understanding of SEO, SEM, and email marketing techniques.

- Good understanding on designing posters and thumbnails.

- Exceptional analytical skills and attention to detail.

- Excellent written and verbal communication skills.

- Creative mindset with the ability to think outside the box.