PropSolutions4u - General Manager - Digital Marketing

Job Title: General Manager - Digital Marketing

Reporting to: Director

Job Location: Arihant Aura Business Park Turbhe, Navi Mumbai

Preferred Industry: Real Estate

Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful digital campaigns that align with the company's objectives and target audience.

Qualification Required:

- Minimum graduation is required, Advanced Diploma/PG in Digital Marketing / Certified Course is preferred.

- Minimum 8+ years of experience in the Digital Marketing field is required.

- Strong understanding of digital marketing channels, tools, and techniques, including google AdWords , demand gen and other relevant channels.

- Excellent written and verbal communication skills, with the ability to create compelling content and
communicate effectively with internal and external stakeholders.

- Analytical mind-set with the ability to interpret data, analyse trends, and derive actionable insights to optimize campaign performance.

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in digital marketing strategies.

Roles and Responsibilities:

- Team Leadership and Management: Manage a team of digital marketing professionals, providing guidance, mentorship, and performance feedback to ensure the team's success in executing campaigns and achieving targets.

- Develop Digital Marketing Strategy: Lead the development of comprehensive digital marketing strategies aligned with the overall business objectives, incorporating Google AdWords, Demand Gen, SEO, SEM, social media, email marketing, and other relevant channels.

- Integrations: Experience in seamlessly integrating Google Ads API with CRM systems to synchronize data, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.

- Budget Management: Oversee the allocation and optimization of digital marketing budgets to maximize ROI across various channels and campaigns.

- Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute digital marketing campaigns that drive brand awareness, engagement, and conversion.

- Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to continuously improve campaign effectiveness.

- Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.

- Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.

- Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and expand the company's digital reach.

- Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.

- Stakeholder Communication: Regularly communicate digital marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.

Benefits to employees:

- Provident Fund

- Paid Leaves + Festival Holidays

- Medical Insurance + Personal Accident Insurance

- Maternity and Paternity leaves

- Annual Diwali Bonus

- Weekly, Monthly, and Quarterly Rewards to best-performing employees