Propel Industries - Head - International Business Development

To lead and grow the company's international business across Western markets by driving sales, channel development, and strategic partnerships in the Crushing & Screening equipment segment for mining, aggregates, quarrying, and infrastructure projects.

Key Roles & Responsibilities:

Market Expansion & Strategy

- Develop and execute region-wise business strategies for Crushing & Screening equipment.

- Identify new opportunities in quarries, mining operations, infrastructure and recycling projects.

- Analyze competitor offerings pricing, and technology trends.

- Define go-to-market strategies including product positioning, pricing and localization.

Sales Leadership & Revenue Growth

- Own P&L, revenue targets, and order intake for Western markets.

- Drive sales of Propel Product Portfolio.

- Lead high-value contract negotiations with OEMs, EPC contractors and end customers.

- Ensure strong sales forecasting, pipeline management, and CRM discipline.

Channel Partner & Distributor Management

- Identify, appoint and develop distributors, dealers and agents across Western regions.

- Set distributor KPIs, territory coverage, service capability and inventory norms.

- Conduct regular partner reviews, technical training and joint business planning.

Key Account & Customer Relationship Management

- Build long-term relationships with quarry owners, mining majors, infrastructure developers and recycling companies.

- Support customers with technical proposals, plant layout and application-based solutions.

- Act as senior escalation point for commercial, technical and service-related matters.

Marketing & Brand Development

- Represent the company at international trade fairs (Bauma, Hillhead, ConExpo, etc.).

- Drive market visibility through dealer marketing, demos, reference sites, and roadshows.

- Provide inputs for product development based on Western market feedback.

Compliance, Risk & Commercial Governance

- Ensure adherence to export regulations, contracts, payment terms and credit controls.

- Oversee risk assessment for large projects and long-term supply agreements.

Team Leadership & Capability Building

- Build and lead an international sales, application and channel support team.

- Set clear KPIs, coach team members, and drive a performance-oriented culture.

- Develop succession planning for global sales leadership roles

Qualification & Experience:

- 15+ years of experience in Crushing & Screening / Mining / Aggregates equipment.

- 8+ years in senior international sales or business development roles.

- Strong exposure to track-mounted plants, stationary crushing plants and screening solutions.

- Bachelor's degree in Engineering (Mechanical Preferably).

- MBA / International Business qualification preferred.