PropChk - Manager - Social Media

Key Responsibilities:

Strategy & Leadership:

- Develop end-to-end social media strategies aligned to client objectives, ensuring measurable ROI and accountability.

- Lead cross-border campaigns, traveling overseas for client meetings, influencer activations, and on-ground campaign execution.

- Serve as the strategic partner to clients, advising on trends, content formats, and platform innovations.

- Build data-driven influencer marketing roadmaps with measurable KPIs (reach, engagement, ROI, conversions).

Influencer & Creator Management:

- Identify, vet, and build relationships with macro, micro, and nano influencers across multiple geographies.

- Negotiate collaborations, manage contracts, and ensure creators deliver authentic, brand-aligned content.

- Oversee influencer FAM trips, product launches, and global activations, ensuring premium campaign storytelling.

- Maintain accountability for creator performance with detailed analytics and optimization strategies.

Execution & Accountability:

- Own campaign success from strategy through execution and reporting.

- Work closely with internal teams (creative, paid media, video production) to ensure campaign excellence.

- Track and report business impact of campaigns, not just vanity metrics.

- Continuously experiment with new content formats (AI, AR/VR, short-form video, live commerce).

Qualifications:

- Master's degree in Marketing, Communications, or related field.

- 5+ years' experience in social media strategy, influencer marketing, or digital leadership (agency background preferred).

- Proven expertise in building and scaling influencer programs, preferably across multiple regions.

- Strong global exposure - ability to work with clients, creators, and teams across different markets.

- Excellent negotiation and relationship management skills with influencers, creators, and brand partners.

- Hands-on expertise in analytics tools (Google Analytics, Sprout Social, Influencer dashboards) would be great.

- Exceptional leadership, communication, and presentation skills