We're Hiring: Head of Marketing (a.k.a. Chief Noise Maker)

First, a little about us (because context matters):

PropChk is India's largest Property Inspection Company, and we're on a serious growth spree. We inspect homes, catch defects before buyers do, and help people make smarter property decisions.Now we need someone who can make as much noise as our growth deserves.

If marketing is your playground, dashboards are your comfort zone, and creativity is your caffeine - read on

Your Mission (Should You Choose to Accept It):

Your job is simple (not easy): Make PropChk impossible to ignore.

You will:

- Build a powerful, scalable marketing engine for both B2C & B2B

- Turn clicks into leads, leads into customers, and customers into loud brand advocates

- Own PropChk's brand voice everywhere - Google, Instagram, LinkedIn, YouTube, PR articles, and beyond

What You'll Be Doing (a LOT of cool stuff):

Digital & Performance Marketing:

- Run performance campaigns like a pro (Google, Meta, LinkedIn, YouTube)

- Obsess over CAC, ROAS, funnels, cohorts, A/B tests (yes, numbers matter)

- Scale what works, kill what doesn't - fast

SEO & Content Domination:

- Make sure when people Google "property inspection", PropChk shows up first

- Own organic growth via SEO, blogs, landing pages & long-form content

- Build content that educates, converts, and ranks

Social Media & Community:

- Create scroll-stopping content for Instagram, LinkedIn, YouTube & more

- Build PropChk as a thought leader in real estate quality & inspections

- Experiment fearlessly - memes welcome if they make sense

Creative Leadership:

- Come up with out-of-the-box campaigns that nobody else in real estate is doing

- Shape brand storytelling - serious when needed, fun where possible

- Collaborate with designers, agencies, and internal teams

PR & Brand Building:

- Manage and drive the PR agency

- Ensure we get meaningful coverage, not just "feel-good" mentions

- Keep PropChk in the news for the right reasons

You Are Probably the Right Fit If:

- You live and breathe Digital Marketing (Performance + Organic)

- You've handled both B2C & B2B marketing

- You're highly creative, but also deeply analytical

- You don't wait for instructions - you spot opportunities and act

- You can manage agencies without being managed by them

- You're comfortable leading from the front in a fast-growing company

Experience & Skills (No boring checklist, but still important):

- 10-15 years of hands-on marketing experience (startups preferred)

Strong command over:

- Performance Marketing

- SEO & Content

- Social Media & Video (YouTube is a big plus)

- LinkedIn growth & B2B marketing

- Proven track record of scaling brands or businesses

- Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

Why You'll Love Working at PropChk:

- You'll be building marketing for a market leader

- Zero "this is how it's always been done" mindset

- High ownership, high impact, high growth

- Your ideas will actually get executed (no committee hell)

- Opportunity to build a category-defining brand

- Fair Warning:

This role is not for:

- People who only manage agencies

- People who fear experiments

- People who like playing it safe

This is for someone who wants to build, scale, and leave a mark.