About Prompt:

Prompt Equipments Pvt. Ltd. is an end-to-end Dairy Value Chain Solutions company based in Ahmedabad (Gujarat, India). Prompt was founded in the year 1995.

Prompt group offers innovative solutions from farm management to milk collection, for milk quality analysis and dairy value chain management. All our solutions are focused on addressing the challenges of the dairy, empowering dairy managers and farmers, and ensuring that purity of milk is retained at each stage in milk supply chain.

Position: Head of Marketing (General Manager)

- The General Manager will be responsible for developing, executing, and maintaining a strong and consistent brand strategy that supports overall business and marketing objectives. This role involves defining the brand's positioning, driving integrated marketing campaigns, and ensuring cohesive brand communication across all digital and offline channels.

- The ideal candidate will collaborate closely with cross-functional teams to support product launches, guide creative development, and enforce brand guidelines. They will leverage market research, consumer insights, and competitor analysis to refine strategies and identify growth opportunities. Additionally, the role requires effective budget management and strong leadership to mentor and inspire the brand marketing team while fostering innovation and excellence.

Location: Ahmedabad Roles & Responsibilities:

- Brand Strategy: Develop and implement comprehensive brand strategies that align with the company's overall marketing and business objectives. Analyze market trends, competitor activities, and customer insights to identify opportunities and drive brand growth.

- Brand Positioning: Define the brand's unique value proposition and positioning in the market. Ensure that the brand's attributes, personality, and key messages are clearly communicated and consistently maintained in all marketing efforts.

- Marketing Campaigns: Collaborate with the marketing team to create impactful, integrated marketing campaigns that reinforce the brand's identity and resonate with target audiences. Monitor and analyze the performance of campaigns, making data- driven adjustments as needed.

- Digital Marketing: Oversee digital marketing initiatives, including website content, social media, email marketing, and online advertising, to ensure brand consistency and effectiveness in reaching the target audience.

- Product Launches: Work closely with product managers and cross-functional teams to develop marketing strategies for new product launches, ensuring alignment with the brand's image and messaging.

- Creative Development: Guide the creative team in developing compelling visual and written content that aligns with the brand's guidelines and maintains a consistent brand identity.

- Brand Guidelines: Establish and maintain brand guidelines, providing clear direction to internal teams and external partners to ensure adherence to brand standards across all marketing materials and communications.

- Market Research: Conduct market research and competitor analysis to stay informed about industry trends and consumer preferences, using insights to inform brand strategy and decision-making.

- Budget Management: Responsible for managing the brand marketing budget efficiently, ensuring resources are allocated effectively across various initiatives.

- Team Leadership: Provide leadership and mentorship to the brand marketing team, fostering a collaborative and innovative work environment that encourages creativity and professional growth.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

- Proven experience (typically 7+ years) in brand marketing or related roles, preferably in a similar industry or with a strong focus on consumer brands.

- Demonstrated success in developing and executing brand strategies that drove positive business outcomes.