Project Lead - Online Marketing - D2C

About the Role :

Our client, a leading D2C growth partner, is seeking a Project Lead (Online Marketing) to spearhead one of its largest client accounts. This senior mandate spans Quick Commerce, Ecommerce, and D2C channels, requiring strong commercial acumen, platform expertise, and the ability to deliver revenue, visibility, and profitability across Blinkit, Zepto, Instamart, Amazon, Flipkart, BigBasket, and the brands own D2C website.

Key Responsibilities :

- P&L & Growth Ownership : Drive revenue, margins, and profitability across platforms. Build joint business plans, negotiate trade terms, and manage promotional calendars with category teams.

- Client Partnership : Serve as the primary advisor to senior stakeholders. Lead QBRs, identify challenges, and deliver structured, data-backed solutions.

- Commercial Execution : Plan and execute ads, deals, and performance campaigns. Oversee demand forecasting, inventory planning, and supply chain coordination.

- D2C Leadership : Boost traffic, conversion, and AOV on the brands website. Manage listings, pricing, PDP content, and CRM initiatives.

- Data & Insights : Track GMV, ROAS, CTR, and category share. Present clear weekly/monthly reviews with actionable recommendations.

- Cross-Functional Alignment : Collaborate with marketing, supply chain, and finance teams. Ensure PO fulfilment, reconciliations, and profitability tracking.

Requirements :

- 8 - 10 years of experience in driving D2C and marketplace growth for brands from 0-1 or 1-10. Experience in D2C is a must-have, while an understanding of marketplace growth will suffice.

- Experience managing large FMCG or consumer brand accounts preferred.

- Strong skills in negotiation, P&L management, and structured problem-solving.

- Proficiency in Excel/Google Sheets, dashboards, and performance metrics (ROAS, CTR, CPC).

- Deep knowledge of Amazon, Flipkart, Q-Comm algorithms, and D2C tech stacks (Shopify, Unicommerce).

- Ownership mindset, bias for action, and ability to influence senior stakeholders in complex environments.

Platform Expertise :

- Quick Commerce : Blinkit, Zepto, Swiggy Instamart, BigBasket BB Now

- Ecommerce : Amazon, Flipkart, BigBasket, Nykaa, Meesho

- D2C/Tools : Shopify, Unicommerce, Amazon Vendor/Seller Central, Google Analytics, CRM platforms.