Programmatic Specialist - Marketing Services Firm

About the job:

A leading marketing services company, providing clients expertise in the full spectrum of communication needs, is looking for a Programmatic Specialist to join the team who will be responsible for servicing some of the premium brands across a number of industries. Programmatic plays a key role in driving technology, innovation and insights within the digital landscape.

Years of Experience: 3+ yrs

Location: Pune (hybrid)

Shift Timings: US and EMEA

Role and Responsibilities:

Campaign Implementation:

- Ensure accurate implementation of IOs/media plans in DSPs (DV360, TTD, Amazon).

- Monitor post-launch performance and resolve delivery or tech issues.

Campaign Optimization & Reporting:

- Analyze DSP/Ad Server data for daily pacing and performance.

- Optimize campaigns regularly to meet KPIs.

- Deliver performance reports and share insights with clients.

- Use dashboards for optimization and provide BI feedback.

- Support associates with complex optimization queries.

Skills/Qualifications:

- Ideally, the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience.

- Hands-on experience of DSP platforms like DV360 / TTD / Amazon

- Optimizations skills for different setups and buy types are a must.

- Able to understand Media plans and call out any challenges in achieving KPIs.

- Able to pull different reports to analyze campaign performance and make changes to setups on the go

- Multi-tasks on different campaign setups and optimization

- Exceptional analytical skills and the ability to spot trends in data and generate insights based on that.

- Excellent communication (verbal and written) and documentation skills