Role: Program Manager Salary Accounts

Qualification:

MBA - Marketing & Finance (preferred); Minimum Graduate

Relevant Industry Experience:

10-15 years of overall experience, with at least 10 years in the BFSI sector, preferably in corporate salary and liability sales acquisition for large banks.

Objective of the Role:

The Program Manager will lead and manage the Salary Account Programme, driving customer acquisition, cross-selling initiatives, and program differentiation. This includes collaborating with corporate partners, payroll providers, fintech players, and internal teams across Sales, Product, Technology, Operations, and Compliance.

Post-launch, the Program Manager will ensure smooth operations, address service issues, and boost customer adoption through targeted campaigns. The role also entails P&L ownership for the salary programme, including float income, cross-sell of investments and insurance, and fostering long-term customer engagementmaking it a strategic position to contribute to growth in retail liabilities.

Job Description / Responsibilities:

Programme Management & Partnerships

- Identify and onboard corporates, payroll aggregators, and ecosystem partners to scale the salary programme and account acquisition.

- Build and maintain strong corporate relationships to enhance customer acquisition and retention.

- Serve as the primary liaison between corporate HR/payroll teams, partners, and internal teams.

Stakeholder Coordination

- Collaborate with internal teamsTechnology, Product, Operations, Business, and Complianceto ensure smooth onboarding journeys, including digital and API integrations.

- Ensure SLA adherence and seamless servicing of corporate salary clients.

- Work with operations and internal teams to quickly resolve customer or corporate-level issues.

Business Growth & Campaigns

- Achieve business KPIs including corporate tie-ups, customer acquisition, activation ratios, and account balances.

- Design and execute engagement campaigns such as corporate desk days, employee offers, and referral programs.

- Support cross-sell initiatives for investments, lending, insurance, and prepaid products.

- Provide data-driven insights and dashboards to management for continuous improvement.

Governance & Compliance

- Ensure adherence to RBI and regulatory guidelines for salary accounts.

- Integrate regulatory and policy changes into operational processes in coordination with Compliance and Risk teams.

- Maintain accurate MIS and ensure transparent reporting to management and partners.

Required Skills:

- Proven experience in programme management, stakeholder engagement, and corporate sales in BFSI.

- Strong understanding of salary account operations, payroll processes, and liability products.

- Ability to coordinate effectively with multiple internal and external stakeholders.

- Analytical mindset with experience in data-driven decision making.

- Excellent communication, negotiation, and presentation skills.

- Ability to perform in a fast-paced, cross-functional environment.

Key Competencies:

- Project & Program Management

- Stakeholder Management

- Business Acumen & Revenue Orientation

- Time Management

- Collaboration & Teamwork

- Critical Thinking & Problem-Solving

- Regulatory Awareness