Program Lead - BFSI

Description:

Responsibilities KPIs

Strategy and Planning:

- Maintain Yes Private core program offering for both savings & enterprise solutions

- Develop deep understanding of product & segment through data, market research & competition analysis

- Ensure seamless execution of customer offerings led by comparative analysis, commercial feasibility, partner due diligence and backend journey integration

- Build strong program brand resonance across internal and external stakeholders

- Ideate & execute the design and launch of new offerings to create a strong private banking proposition

- Designing segment strategy roadmap, overseeing implementation, execution & tracking

- Lead design & execution for CLCM, D2C , data led campaigns, client engagement events.

Policies, Processes & Procedures:

- Ensure requisite approvals, processes in place for delivery of all program led benefits

- Enhance acquisition effort through ensuring availability of appropriate sales tools

- Design, plan & ensure execution of initiatives to drive enterprise solutions

- Building and Driving focused campaigns on high impact business Opportunities

- Onboard & Manage alliance partners

- Ensure development of digital led initiatives

- Ensure personalized gifting experiences for our clients on identified occasions

- Build strong program brand presence across internal and external stakeholders

- Lead design & execution for D2C , data led campaigns, client engagement events

- Collaboration across multiple department to build, integrate & ensure program solutions deliver a world-class customer experience