About PROGCAP:

Progcap is an award-winning Fintech company that is engaged in the business of identifying and underwriting small businesses that need credit, generating credit score using alternative data and marketing of financing products. The company is working towards revolutionizing the way financial access is delivered to underserved segments of the Indian retail economy, through specialized financing and technology products that empower small and medium businesses (SMBs) to progress without obstacles. Working at the intersection of software and financial services, Progcap aims to be the first full-stack retailer-focused digital bank in India. Through its unique LMRF (Last Mile Retailer Financing) Facility, Progcap is solving a lot of problems in the entire supply chain along with bringing the underserved and capital starved MSMEs into formal financing space.

As a company, Progcap has demonstrated exceptional track record, by partnering with over 80 + fortune 500 brands, working with over 700,000 on its platform, credit solution of over ~18000 Cr and raised over USD 100 Mn across three rounds of funding, navigated a global crisis coming out with NIL NPAs and growing the business 15x from pre-Covid levels.

The company is backed by Creation Investments, Google, Tiger Global , Sequoia capital, GrowX and other well-known investors.

Official Website: www.progcap.com

Job Responsibilities

1. Brand & Communication Strategy:

- Develop and execute integrated marketing campaigns (ATL, BTL, digital) to drive awareness, adoption, and trust among retailers, distributors, and partners.

- Craft brand narratives that position Progcap as a trusted enabler for last-mile credit and financial solutions.

2. Channel & Field Marketing:

- Drive distributor and retailer engagement through on-ground activations, POS innovations, loyalty programs, and sales enablement kits.

- Design community-building initiatives (e.g., Samvaad, Retail Gurukul, ProgShakti) to strengthen long-term relationships with retailers.

- Partner with sales and collections teams to create region-specific campaigns that accelerate credit disbursement and repayment.

3. Campaign & IP Management:

- Conceptualize and roll out large-scale thematic campaigns (festive promotions, product launches, digital storytelling IPs like Bharat Fintech Story).

- Track campaign ROI and optimize efforts across multiple touchpoints - digital, on-ground, and internal platforms.

- Innovate new engagement formats that drive incremental business (e.g., "Double Diwali Dhamaka," "Fizz-o-Mania").

4. Cross-Functional Collaboration:

- Work closely with Product, Sales, Collections, and Risk teams to align marketing initiatives with business objectives.

- Partner with alliances (Pepsi, Coca-Cola, FMCG brands) to run co-branded activations that scale outreach.

- Coordinate with agency partners for creatives, media planning, and compliance-driven execution.

5. Analytics & Reporting:

- Monitor marketing performance across disbursement, AUM growth, distributor stickiness, and engagement metrics.

- Deliver regular dashboards and insights to leadership for decision-making.

- Drive cost efficiency and reduce campaign TAT through process optimization.