Product Owner - GTM Strategy

Job Title: Creative Product Owner

Work Mode: Hybrid (2 Days WFO)

Location: Bavdhan (Pune)

Responsibilities:

- Strategy & Market Research

- Conduct market research to understand consumer cohorts (Gen Z, Gen Alpha).

- Build strategies post stakeholder discussions.

- Drive brand awareness & market propagation plans.

- Study distribution networks & build communication strategies.

- Define and execute GTM strategy & product launch plans.

Creative Ownership:

- Lead visual communication strategy.

- Build & maintain brand aesthetic assets library.

- Own creative communication plans & campaign execution.

- Design product packaging concepts.

- Develop marketing collaterals & social media presence.

- Manage distributor & partner communication.

Service Design & Process:

- Design workflows for smooth adoption by distributors, retailers & consumers.

- Identify and optimise process opportunities.

- Collaborate across teams for seamless execution.

Requirements:

- MBA in Marketing with a strong creative & strategic mindset.

- Proven experience in brand building, GTM strategy & creative ownership.

- Strong understanding of Gen Z & Gen Alpha consumer psychology.

- Hands-on with visual communication & marketing campaigns.

- Excellent stakeholder management & execution skills