About Our Client:

Our client is a fast-growing global technology company operating at the intersection of AI, digital platforms, and enterprise solutions. The organization is building innovative products that are transforming customer engagement and is looking to strengthen its Product Marketing function with a strategic leader.

Role Overview:

Our client is seeking an experienced Product Marketing Strategy Leader to lead product marketing initiatives across both new and existing products. This role will be responsible for defining product positioning, shaping go-to-market (GTM) strategies, developing compelling messaging, driving sales enablement, conducting market research, and building competitive intelligence frameworks.

The incumbent will work closely with Product, Sales, Marketing, Customer Success, Growth, and Leadership teams to accelerate product adoption, strengthen market positioning, and support business growth.

Key Responsibilities:

Product Positioning, Portfolio Strategy & Commercialization:

- Define and drive the strategic positioning, messaging framework, and commercialization strategy for the product portfolio.

- Develop differentiated value propositions aligned with customer needs, market dynamics, and business priorities.

- Lead marketing strategy for new product launches, feature releases, market expansion initiatives, and strategic programs.

- Develop product adoption strategies to accelerate customer acquisition, market penetration, and revenue growth.

- Partner with Product, Sales, and Marketing teams to ensure consistent product messaging and execution.

Market Intelligence & Customer Insights:

- Lead primary and secondary market research to identify customer needs, market opportunities, competitive trends, and emerging industry developments.

- Translate customer insights and market intelligence into actionable recommendations for product strategy and GTM priorities.

- Build market assessments, customer segmentation frameworks, and strategic insights to support business decision-making.

Sales Enablement & Go-to-Market Excellence:

- Develop strategic sales enablement programs that equip commercial teams with compelling customer narratives and competitive differentiation.

- Create executive-level sales assets including product presentations, solution playbooks, battle cards, customer success stories, and objection-handling frameworks.

- Partner with Sales Leadership to improve product adoption, strengthen product-market fit, and enhance win rates.

- Ensure consistent product messaging across all customer-facing touchpoints.

Competitive Strategy:

- Establish a structured competitive intelligence function to monitor competitor positioning, pricing, product evolution, partnerships, acquisitions, and GTM strategies.

- Develop strategic differentiation frameworks and identify emerging market opportunities.

- Regularly present market insights and strategic recommendations to leadership.

Cross-Functional Leadership:

- Collaborate with Product, Sales, Marketing, Growth, Customer Success, PR, and Leadership teams on strategic initiatives.

- Support GTM planning, business reviews, and performance tracking.

- Drive a data-driven approach by sharing insights and best practices that improve business outcomes.

Candidate Profile:

- 8+ years of experience in Product Marketing, preferably in B2B SaaS, AI, HealthTech, MarTech, AdTech, or enterprise technology environments.

- MBA and/or Engineering graduate/postgraduate from a premier institute (IIMs, IITs, ISB, XLRI, FMS, SPJIMR, MDI, or equivalent).

- Strong experience in product positioning, GTM strategy, product launches, and commercialization.

- Excellent communication, presentation, and storytelling skills with the ability to simplify complex technology offerings.

- Proven expertise in sales enablement, market research, and competitive intelligence.

- Demonstrated success in influencing cross-functional teams and collaborating with senior leadership.

- Self-driven, analytical, and comfortable working in a fast-paced, high-growth environment.

Why Consider This Opportunity:

- Opportunity to build and lead product marketing strategy for a rapidly scaling global technology organization.

- High visibility with senior leadership and significant cross-functional exposure.

- Play a key role in shaping product growth, market expansion, and commercial success.

- Work in a dynamic, innovation-led environment with strong opportunities for professional growth.