We are retained by a fast-growing tech start-up to hire a Product Marketing Strategist who will lead the positioning, GTM strategy, and customer adoption of finance-focused SaaS products. The role requires strong collaboration with product, sales and growth teams to craft compelling narratives, drive demand, and influence product success through data-backed insights and customer-centric marketing execution.
Key Responsibilities:
- Develop clear product positioning and messaging for multiple product lines.
- Build and execute GTM strategies for product and feature launches.
- Partner with Product, Growth, and Marketing teams on demand generation, pricing experiments, and launch plans.
- Drive onboarding, adoption, and lifecycle marketing to improve engagement and retention.
- Create sales enablement materials-decks, one-pagers, battlecards, ROI tools.
- Conduct customer, market and competitive research to support product and GTM decisions.
- Define and track KPIs, report on marketing impact and support thought leadership content.
Requirements:
- 5-7 years of experience in Product Marketing (B2B SaaS/Fintech preferred).
- Strong skills in positioning, messaging, GTM planning and cross-functional collaboration.
- Excellent storytelling and analytical abilities.
- Familiarity with fintech or financial SaaS is a plus.
Good to Have:
- Experience in lifecycle marketing, customer advocacy or pricing strategy.
Ready to craft growth stories that shape the future of fintech? Let's talk.
Didn’t find the job appropriate? Report this Job
