Consultant at Hunter - Z Research Private Limited
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Product Marketing Specialist - IT (4-10 yrs)
Looking for a Product Marketing Specialist to develop and execute sales/marketing strategies to increase awareness and adoption of the product. Ideal candidate is a passionate experienced B2B product marketer with proven success in working with established as well as emerging products and driving GTM strategies. 3 years of experience in marketing for a B2B SaaS company.
Role and Responsibilities
- Create, and Drive the Go-To-Market (GTM) strategy for Fintech products.
- Work across functions including product, sales, customer success, and analytics, to drive product roadmaps, strategy and execution.
- Define the value proposition, target customer segments, and GTM playbooks for multiple products.
- Enable and train the Sales, Marketing and Customer Success teams in positioning the products.
- Own and drive creation of collaterals, content, and demos.
- Work on lead generation and customer acquisition.
Desired Skills and Experience
- Bachelor's degree or equivalent in computer science, engineering or related field of study. MBA or advanced degree in computer science or engineering preferred.
- 4+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.
- Exceptional written and verbal communication skills; understanding of the fintech space.
- Proven ability to develop creative solutions for ambiguously defined problems.
- Track record of rolling out successful large scale marketing campaigns.