18/08 Madhusudhan
Consultant at Hunter - Z Research Private Limited

Views:159 Applications:104 Rec. Actions:Recruiter Actions:52

Product Marketing Specialist - IT (4-10 yrs)

Bangalore Job Code: 841338

Looking for a Product Marketing Specialist to develop and execute sales/marketing strategies to increase awareness and adoption of the product. Ideal candidate is a passionate experienced B2B product marketer with proven success in working with established as well as emerging products and driving GTM strategies. 3 years of experience in marketing for a B2B SaaS company.

Role and Responsibilities

- Create, and Drive the Go-To-Market (GTM) strategy for Fintech products.

- Work across functions including product, sales, customer success, and analytics, to drive product roadmaps, strategy and execution.

- Define the value proposition, target customer segments, and GTM playbooks for multiple products.

- Enable and train the Sales, Marketing and Customer Success teams in positioning the products.

- Own and drive creation of collaterals, content, and demos.

- Work on lead generation and customer acquisition.

Desired Skills and Experience

- Bachelor's degree or equivalent in computer science, engineering or related field of study. MBA or advanced degree in computer science or engineering preferred.

- 4+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.

- Exceptional written and verbal communication skills; understanding of the fintech space.

- Proven ability to develop creative solutions for ambiguously defined problems.

- Track record of rolling out successful large scale marketing campaigns.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.