Looking for a Product Marketing Specialist to develop and execute sales/marketing strategies to increase awareness and adoption of the product. Ideal candidate is a passionate experienced B2B product marketer with proven success in working with established as well as emerging products and driving GTM strategies. 3 years of experience in marketing for a B2B SaaS company. Role and Responsibilities - Create, and Drive the Go-To-Market (GTM) strategy for Fintech products. - Work across functions including product, sales, customer success, and analytics, to drive product roadmaps, strategy and execution. - Define the value proposition, target customer segments, and GTM playbooks for multiple products. - Enable and train the Sales, Marketing and Customer Success teams in positioning the products. - Own and drive creation of collaterals, content, and demos. - Work on lead generation and customer acquisition. Desired Skills and Experience - Bachelor's degree or equivalent in computer science, engineering or related field of study. MBA or advanced degree in computer science or engineering preferred. - 4+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company. - Exceptional written and verbal communication skills; understanding of the fintech space. - Proven ability to develop creative solutions for ambiguously defined problems. - Track record of rolling out successful large scale marketing campaigns.

Bangalore

Product Marketing Specialist - IT 

Job Description for Product Marketing Specialist - IT  in Hunter - Z Research Private Limited in  Bangalore for (4-10) years of experience. Apply Now!