Product Marketing Specialist - IT

Product Marketing Specialist:

About Our Client: Our client is a tech-enabled outsourcing platform that integrates AI with human expertise to deliver exceptional customer experiences. Their servicesranging from telecalling to sales and supportleverage automation and trained professionals to drive efficiency, reduce costs, and scale business growth across industries.

Job Description: Product Marketing Specialist

Location: Noida

Experience: 2-4 years

Qualification: Bachelors degree/MBA in Marketing preferred

About the role: The Product Marketing Specialist will bridge Product, Sales, and Marketing to craft clear, compelling narratives that make their AI solutions stand out in the market. Theyll own product positioning, website messaging, GTM launches, and sales enablement content to ensure every feature is launched with impact and clarity. The role demands a creative yet analytical storyteller who can turn complex tech into simple, engaging stories. Ideal candidates come with 24 years of B2B SaaS or enterprise tech marketing experience and a knack for blending strategy with creativity.

Responsibilities:

- Shape the Story: Build clear, differentiated product positioning that cuts through the AI clutter.

- Own the Website: Keep our digital presence sharp, current, and aligned with our evolving product narrative.

- Launch with Impact: Partner with Product and Sales to drive go-to-market strategy for new features and updates.

- Fuel Sales Enablement: Create decks, one-pagers, and playbooks that help our teams win.

- Drive Thought Leadership: Craft content that positions them as a leading voice in AI and sales acceleration.

- Be the Customers Voice: Turn insights and feedback into messaging that resonates and converts.

- Collaborate Creatively: Work closely with content, design, and demand gen teams to bring the brand story to life.

Requirements:

- 2-4 years of experience in Product Marketing, B2B SaaS, or Enterprise Tech (AI experience a plus).

- Strong storyteller able to translate complex tech into simple, powerful narratives.

- Experience owning or managing website content and product pages.

- Skilled at building GTM collateral (sales decks, feature pages, campaigns).

- Collaborative, curious, and comfortable working across Product, Sales, and Design.

- Analytical mindset with comfort using AI tools for research and messaging.

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.