Product Marketing Specialist - Consumer Apps - APAC

Description:

Summary:

As a Product Marketing Specialist, you' ll lead product launch marketing for our Technology client, ensuring go-to-market success. You' ll define the product's voice and build a loyal fo lowing, co laborating with a wide range of teams.

On the regional team, you' ll coordinate product launch roadmap and related processes, and execute multi-channel strategies to drive visibility of launches with our key audiences. Your expertise in crafting a compeling GTM strategy and impactful content wil be critical. You' ll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success.

Role:

- Own the end-to-end launch process, colaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets.

- Directs the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns

- Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners.

- Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution.

- Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.

- Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.