We are looking for a Product Marketing Specialist to join a fast-growing AI-led SaaS business. This is an individual contributor role for someone who can independently drive product positioning, messaging, go-to-market initiatives, and sales enablement.
Key Responsibilities:
- Develop compelling product positioning, messaging and value propositions for different customer segments.
- Support go-to-market strategies and product launches for new products and features.
- Work closely with the Product, Sales and Growth teams to translate product capabilities into strong customer-facing narratives.
- Conduct market, customer and competitor research to identify insights and differentiation opportunities.
- Create and manage product marketing collateral, including pitch decks, sales presentations, case studies, product one-pagers and website content.
- Support the Sales team with relevant product messaging and sales enablement content.
- Develop customer personas and understand buyer journeys to improve product communication and adoption.
- Track market trends and customer feedback to continuously refine messaging and positioning.
What We Are Looking For:
- 4 - 8 years of experience in Product Marketing, GTM, B2B SaaS Marketing or Strategic Marketing.
- Experience in B2B SaaS, AI, Enterprise Technology, Contact Center or Conversational AI would be preferred.
- Strong understanding of product positioning, messaging, customer personas and GTM.
- Ability to simplify complex product capabilities into compelling customer stories.
- Strong research, storytelling, communication and presentation skills.
- Comfortable working in a fast-paced, high-growth startup environment and independently driving initiatives.
Location:
- Bangalore and Noida
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