Product Marketing Specialist

- Design and execute inbound campaigns across SEO, SEM, email, LinkedIn, and industry directories.

- Build lead qualification frameworks to identify manufacturers, distributors, and ecosystem partners.

- Optimize landing pages, website flows, and calls-to-action for maximum conversions.

- Use marketing automation & CRM tools (HubSpot, Zoho, etc.) to nurture prospects through the funnel.

- Create high-impact content (case studies, whitepapers, blogs, videos, decks, thought leadership).

- Drive go-to-market campaigns for new features, partnerships, and product launches.

- Build sales enablement toolkits (battle cards, brochures, one-pagers) to support enterprise B2B sales.

- Partner with Product team to translate features into customer-facing narratives.