Role Overview:

As a Product Marketing Manager for B2C Digital Products, you will be at the forefront of driving adoption and engagement for our suite of consumer-facing applications. Your day-to-day will involve crafting compelling marketing strategies, executing impactful campaigns, and analyzing performance to optimize our go-to-market approach. You will collaborate closely with product management, engineering, sales, and customer support teams to ensure a cohesive and customer-centric experience. Ultimately, you will be responsible for increasing user acquisition, driving product usage, and building brand loyalty, directly impacting our revenue growth and market share.

Key Responsibilities:

- Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and messaging frameworks, to drive product adoption and achieve business goals.

- Lead the launch of new products and features, collaborating with cross-functional teams to ensure successful execution and impactful communication to target audiences.

- Create compelling marketing content, such as website copy, blog posts, case studies, videos, and presentations, to effectively communicate the value proposition of our products and resonate with target customers.

- Manage and optimize marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing, to maximize reach, engagement, and conversion rates.

- Analyze marketing campaign performance, track key metrics, and generate actionable insights to continuously improve marketing effectiveness and ROI.

- Conduct market research and customer analysis to identify unmet needs, emerging trends, and competitive threats, informing product development and marketing strategies.

- Collaborate with sales and customer support teams to develop sales enablement materials and training programs, empowering them to effectively sell and support our products.

- Build and maintain strong relationships with key influencers, industry analysts, and media outlets to generate positive press coverage and enhance brand awareness.

Required Skillset:

- Demonstrated ability to develop and execute successful product marketing strategies for B2C digital products.

- Proven ability to create compelling marketing content and deliver impactful presentations.

- Strong analytical skills with the ability to track, analyze, and interpret marketing data.

- Excellent communication, interpersonal, and collaboration skills.

- Bachelor's degree in Marketing, Business, or a related field.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

- Experience working in Mumbai or Bangalore and understanding of the local market dynamics.