Product Marketing Role - B2B SaaS

Job Description :

Roles and Responsibilities :

- Own positioning, messaging, and value propositions for the assigned buyer segment across all products.

- Develop segment-specific sales playbooks, battlecards, and pitch narratives.

- Partner with product managers to understand buyer needs, pain points, and motivations.

- Conduct ongoing buyer and market research to keep messaging relevant.

- Support sales teams with content for RFPs, demos, and executive presentations.

- Collaborate with enablement teams to ensure effective usage of content in the field.

- Manage product launch readiness and ensure sales teams are well-equipped.

- Own competitive intelligence by tracking competitors and updating battlecards.

- Leverage AI tools to speed up content creation and research.

- Track content performance, sales feedback, and win/loss trends.

Soft Skills :

- Strong storytelling and ability to simplify complex product capabilities.

- Excellent written communication with minimal need for edits.

- Ability to build trust with sales teams through high-quality content.

- Collaborative and adaptable in a fast-paced environment.

- Curious mindset with a strong interest in industry trends and buyer behavior.

Hard Skills :

- Experience creating sales playbooks, battlecards, and GTM content.

- Strong buyer research and messaging framework development skills.

- Understanding of B2B enterprise sales cycles and content needs.

- Experience managing product launches and cross-functional coordination.

- Ability to use AI tools for content and competitive insights.

Technical Skills :

- Familiarity with CRM and sales enablement tools.

- Proficiency in content creation and presentation platforms.

- Experience using AI tools for research and content generation.

- Understanding of SaaS positioning, packaging, and pricing.

Educational Qualifications :

- Bachelors degree in Marketing, Business, Communications, or related field.

- MBA preferred.

Prior Experience :

- 8+ years in product marketing with at least 3 years in a senior role.

- Experience in B2B SaaS or enterprise software environments.

- Proven track record of developing GTM content that drives sales outcomes.

- Experience in capital-intensive industries (public or commercial sectors) preferred.

- Exposure to North American markets and enterprise sales cycles is a plus.

- Experience using AI tools for scaling content production is an advantage.