Product Marketing (B2B) Premium B School Key Responsibilities: - Handle the product positioning and messaging. - Develop all collaterals, presentations for the products, case studies, testimonials, videos, mailers, newsletters etc. to support the sales and adoption teams. - Manage the GTM strategy and marketing communication to generate demand and leads for products. - Involve in planning the launch of new products/features and manage cross-departmental implementation of the plan. - Gather continuous market intelligence and competitive data. - Understand buyer behaviour, how they buy, their criteria etc. - Work closely with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals. - Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies and lead gen team to drive demand. - Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources. Desired Qualifications / Competencies & Skills: - MBA with progressive marketing experience. - Understanding of product marketing in SaaS based companies preferred. - Understanding of key metrics to measure the success of marketing initiatives. You will be a good fit if - You are comfortable getting your hands dirty in a fast-paced environment. - You are comfortable working with ambiguity. - You are self-motivated, have a strong bias for action and execute with urgency. - You have exceptional written and verbal communication skills and an eye for design. - Understanding of B2B marketing and managing internal (Product, Sales, Design, Marketing) and external customers. - You understand technology, but love customer-first & business-first thinking.

Noida

Product Marketing Role - B2B - IT - IIM/ISB/FMS/MDI 

Job Description for Product Marketing Role - B2B - IT - IIM/ISB/FMS/MDI  in Info Edge in  Noida for (5-13) years of experience. Apply Now!