Product Marketing Manager - SaaS/AI Product - IIM/ISB/BITS/IIT

About the Role:

We are looking for a well-rounded B2B marketer who has spent their career across the full go-to-market motion. You will own product positioning, pipeline building, and growth. The ideal person has real depth in product marketing and demand generation, but has also lived closer to revenue including growth, partnerships, and sales collaboration.

This is not a role focused on managing a content calendar. You will shape the GTM strategy alongside the founders and the sales team, and you will be measured on pipeline and revenue.

What You Will Do:

1. Product Marketing:

- Own positioning, messaging, and narrative by translating technical voice-AI capabilities into sharp, buyer-facing value.

- Lead product and feature launches end to end, working across product and sales teams.

- Build sales enablement assets such as decks, battlecards, case studies, and competitive intelligence.

- Develop a deep understanding of our buyers, personas, and the competitive landscape.

2. Demand Generation:

- Own the demand engine across channels including content, paid, email, events, and ABM to build qualified pipeline.

- Partner with sales on pipeline targets and funnel health.

- Run experiments, track CAC and ROI, and optimize performance.

- Own the marketing stack, attribution, and reporting.

3. Growth & GTM:

- Operate across the whole GTM motion, owning outcomes that sit close to revenue.

- Explore growth loops, partnerships, and co-marketing opportunities to open new channels.

- Work shoulder-to-shoulder with sales, product, and founders on GTM strategy.

What We Are Looking For:

- Approximately 8 years in B2B go-to-market, with genuine depth in product marketing and demand generation.

- A well-rounded operator who has worn multiple GTM hats rather than being siloed in one function.

- A track record of building pipeline and shipping launches in B2B SaaS.

- Comfort with technical or AI products, with the ability to speak credibly to a technical buyer.

- Data-driven mindset with comfort owning funnel metrics and budgets.

- A builder mentality that thrives in ambiguity and is happy to be hands-on.

- Preferred: Tier 1 education pedigree, such as IIT, ISB, IIM, or BITS.