Product Marketing Manager - SaaS

Description:

About the Role:

Were looking for a hands-on Product Marketing Manager to lead the 2-3-month GTM launch of the new product. Youll operate like a mini-GM-owning launch execution, competitive positioning, and cross-functional coordination-while writing high-impact content and guiding creative asset production.

This is not a coordinator role-its a builder role. Youll work directly with the CXOs, Product, and Design teams to bring our next-generation AI platform to market fast.

What Youll Do:

- Plan and execute the 2-3-month GTM launch, defining phases, milestones, and deliverables.

- Work with Product and Business Owners to shape positioning, pricing, and UX priorities using market and competitive insights.

- Translate complex AI and MAM capabilities into clear, customer-facing value propositions.

- Write and own product copy for website pages, solution pages, and demos. - Coordinate internal and freelance designers to create visuals, videos, and interactive demos (Arcade / Product Fruits / Intercom).

- Manage GTM sprints in Asana or YouTrack, tracking critical path items and blockers. - Align content and campaigns with Growth/SEO, Sales, and Customer Success teams. - Gather beta feedback, analyze adoption metrics, and report actionable insights post-launch.

- Ensure quality and brand consistency across all customer-facing assets.

What Youll Bring:

- 5+ years of experience in SaaS product marketing or GTM operations, ideally in DAM, MAM, or post-production video workflows.

- Proven record of delivering end-to-end launches on tight timelines.

- Strong copywriting and storytelling skills for technical and AI-driven products.

- Deep understanding of AI, automation, and cloud workflows in media management.

- Experience creating demos, product tours, and visual briefs using modern marketing tools.

- Familiarity with tools like Asana, YouTrack, HubSpot, Intercom.

- Exceptional organizational and stakeholder management skills with a sharp eye for visual detail.

Success Looks Like:

- Full GTM launch of the next-gen completed within 23 months.

- Clear differentiation from competitors through messaging and demos.

- On-time delivery of website, collateral, and enablement materials.

- Increase in top-of-funnel (TOFU) leads, customer adoption, and internal alignment.

- Consistent reporting of KPIs like pipeline velocity, usage adoption, and NPS.