Product Marketing Manager - Payments

Job Title: Product Marketing Manager

Location: Delhi/Kolkata

Primary Responsibilities:

- Understanding of Rural India segment with experience of working with large-scale multi lingual apps.

- Understanding of the underlying payment infrastructure like Payment Gateways, UPI, Wallets etc.

- Drive B2B app downloads activation, and user retention through growth strategies.

- Develop and manage marketing campaigns, partnerships, and referral programs.

- Analyze ads revenue, conversion funnels, and customer behavior to optimize monetization.

- Collaborate with product teams to propose new services, features, and enhancements.

- Stay updated on industry trends and competitor strategies to fuel innovation.

- Mandatory: Direct experience working with or understanding the rural Indian market, including consumer behavior, distribution channels, and cultural sensitivities.

- Experience with mobile applications, fintech (UPI or Wallet systems), e-commerce, or telecom sectors is highly desirable. Startup experience is also desirable.

Skills requirement:

- Strong Marketing and Brand positioning experience.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas to diverse audiences (technical, business, rural users).

- Demonstrated leadership abilities, with experience in cross-functional team collaboration.

- Understanding of digital payment ecosystems (UPI), e-commerce (ONDC), and financial services in India.

- Ability to travel frequently to rural areas for market research and agent engagement.

Key Responsibilities:

1. Marketing & User Acquisition:

2. Product Strategy & Roadmap:

3. Business Development & Growth:

4. Market Research & Insights:

Required Qualifications:

- Education: Bachelor's degree in Business Administration, Marketing, Product Management, or a related field. MBA is a plus.

Experience: 5 Years in Mobile App Marketing, Growth and Product Strategy