Role Overview:

We are looking for a hands-on Product Marketing Manager (PMM) with strong Motion Design capabilities to drive positioning, messaging, and go-to-market (GTM) execution for a high-growth health-tech product suite.

In this dual-capability role, you will own GTM strategy end-to-end while independently creating the visual, graphic, and motion assets needed to bring campaigns to life - streamlining execution and eliminating dependencies on external design teams.

Key Responsibility Areas (KRAs):

1. Product Messaging & Narrative Ownership:

- Develop, refine, and own core product positioning and messaging frameworks across the entire health-tech product portfolio.

- Translate complex health-tech product capabilities into high-impact, easy-to-understand customer benefits and value propositions.

2. Go-To-Market (GTM) Strategy & Execution:

- Build and execute GTM campaigns across digital channels, industry events, and BTL marketing activities in close coordination with Product and Sales teams.

- Support B2B/B2G sales enablement through battlecards, case studies, pitch decks, and competitive intelligence materials.

3. End-To-End Visual & Motion Asset Creation (Mandatory):

- Graphic Design: Independently design marketing assets, pitch decks, executive one-pagers, and social/LinkedIn creative collateral.

- Motion Design & Video: Produce short motion pieces, including animated product explainers, stat cards, and video event teasers.

- Maintain strict brand consistency across all touchpoints (visual identity, typography, and tone of voice).

4. Campaign Performance & Optimization:

- Monitor and analyze campaign metrics, iterating on marketing copy and visual creatives based on performance data and real-world results.

Required Qualifications & Technical Skills:

- Experience: 2 - 3 years of core experience in Product Marketing (exposure to B2B, B2G, or Health-Tech SaaS is a strong plus).

- Mandatory Motion & Graphic Design Skills: Working proficiency in graphic design tools (Figma, Canva, Adobe Creative Suite) and motion design platforms (Adobe After Effects or equivalent).

- Candidates must create their own assets rather than briefing separate design teams.

- Portfolio Requirement: A demonstrable portfolio showcasing both written marketing copy/narratives and visual/motion design outputs is mandatory for shortlisting.

- Communication: Exceptional written and verbal communication skills with the ability to own a narrative from concept to final published asset