Please note Candidates with HealthTech/Saas product marketing leadership experience only must apply

We are seeking a strategic and visionary Product Marketing Leader reporting directly to the SVP, Marketing. This role is critical in defining the market positioning, messaging, and go-to-market (GTM) execution for our client company's AI-powered healthcare solutions. You will be the bridge between Product, Sales, and Marketing, ensuring their value proposition resonates with senior decision-makers in the U.S. healthcare ecosystem. You will lead the creation of high-impact content and sales enablement tools that drive sales funnel growth and market leadership.

Key Responsibilities :

a. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.

b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.

c. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.

d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.

e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep the company at the forefront of the industry.

f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.

g. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.

Required Qualifications

- Experience: 8-12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.

- Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.

- Education: Master's degree in Business, Marketing, or a related field.

- Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives.

- Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.

Preferred Qualifications

- Experience working with AI/ML-based products and a strong understanding of "Agentic AI" applications in healthcare.

- Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts. Technical Skills

- Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).

- Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, Hubspot, SFDC, ZoomInfo).

- Strong command of data analytics to measure campaign impact and pipeline influence.

Core Competencies

- Strategic GTM Planning and Execution

- Advanced Messaging and Storytelling

- Cross-functional Team Leadership and Mentorship

- Market Research and Competitive Positioning

Location: Location: Currently Remote (Work from Home), transitioning to 100% Work from Office in Ahmedabad/Noida. Open to travel to the main office in Ahmedabad (India) & Kentucky (US) as required.