Product Marketing Manager - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description:

The Product Marketing Manager will lead the development and execution of marketing strategies to drive product growth within the FMCG industry. Based in Mumbai, the role demands expertise in product positioning, market analysis, and cross-functional collaboration.

Client Details: Our client is a Global FMCG MNC

Description:

Category Management:

- End to end responsibility of assigned category / Product Portfolio

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

- Work closely with cross-functional teams to define Category Insights, Idea generation and converting them into NPD roadmaps

- Build customer & consumer insights through various interactions

- Develop marketing campaigns to drive business value

- Work closely with sales and trade marketing team to grow Company's market share in the food services channel

- Category champion and working very closely with the team especially Trade Marketing, Chef team and sales - having a true external orientation

- Will be responsible for maintaining the A&P spends for the Product category

- Reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing

New Product Development:

- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects

- Develop Product briefs with Research & Development teams and cross function teams

- Responsible for Market Validations of NPD projects

- Develop Launch Plans including communication development for New Products

- Lead the Product launches and post launch reviews

- Project Network Management and OTIF delivery of projects.

Profile:

- Classical marketer who understands all facets of the 6P's of marketing with demonstrated success

identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.

- Experience of conceptualizing new projects and leading it end to end through the innovation funnel.

- Strong financial & business acumen with experience of closing business cases with functional stakeholders

- Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be useful.

- Experience of leading or being part of the creative process for building an integrated communication campaign for customers.

- Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.

- Strategic thinker, good communication and influencing skills.

- Solution oriented, team player/collaborator and agile to changing environment.

- Firsthand experience of working with the regulatory and legal functions in the organization would be useful.

Job Offer:

- Opportunity to work with a Global Food Ingredient MNC

- Opportunity to work with highly experienced and exceptional leadership team

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Disha Wanjari on +912269036579.

Contact - Disha Wanjari - +912269036579

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