Product Marketing Management at this EDTECH is responsible for representing the customers (students, parents and faculty) in product development as well as leading go-to-market strategy. The ideal candidate will have a multi-disciplinary background-including business strategy, product marketing and analytical skills, have experience working on consumer-tech products, and be passionate about opportunities at the intersection of education and technology. We're looking for a big-picture thinker and strong problem solver who can partner cross-functionally and cross-teams to drive results. Responsibilities: - Lead market and consumer understanding to develop product strategy in partnership with product management, research, analytics, etc. - Lead market research, competitive insights, customer segmentation, opportunity assessment, etc., to prioritize product opportunities - Lead go-to-market strategy by owning the development of product positioning, value proposition, messaging, audience strategy, PR etc - Drive product adoption in collaboration with digital marketing, sales and product - Foster strong relationships & drive cross-functional alignment with product management, marketing, sales and operations - Be the voice of the market to the product team and influence the product to prioritize critical changes Skills & Competencies: - 5+ years of experience in product marketing, product strategy/management or consulting - Excellent problem-solving and critical-thinking skills, with keen attention to detail and a passion for tackling challenging business problems - Experience partnering with product or engineering to represent market and consumer needs - Experience taking products through their entire lifecycle and developing go-to-market strategies - Strong communicator with experience collaborating and influencing partners, managing key - stakeholders across a cross-functional team in an evolving and fast-paced environment.

Bangalore

Product Marketing Manager - EdTech 

Job Description for Product Marketing Manager - EdTech  in Native in  Bangalore for (5-12) years of experience. Apply Now!