Product Marketing Manager - B2B SaaS - IIT/NIT/BITS

Description:

Key Responsibilities:

- Startup Scaling and Strategic Planning

- Develop and execute strategies to accelerate user acquisition, market penetration, and overall business growth.

- Conduct thorough competition benchmarking to identify market opportunities, threats, and best practices.

- Analyze data and market trends to inform strategic decisions and adjust scaling initiatives effectively.

- Collaborate with the leadership team to define key performance indicators (KPIs) and measure the success of strategic initiatives.

- Master Agent and App Catalogue (MAAC) Development

- Drive the strategy, development, and launch of the MAAC, our platform for master agents and integrated applications.

- Define the functionality, user experience, and value proposition of the catalogue, ensuring it meets the needs of developers and end-users.

- Bridge the gap between business objectives and technical teams (product, engineering) to ensure seamless execution and alignment of the MAAC with the core AI OS.

- Gather user feedback and iterate on the MAAC offering to optimize its effectiveness and adoption.

- Smart Content Creation and Knowledge Sharing

- Lead the creation of high-impact, intelligent content to drive engagement, educate the market, and build brand authority.

Produce various content formats, including:

1. Videos and Podcasts detailing use cases, industry insights, and company updates.

2. A comprehensive Use Case Library showcasing practical applications of the AI OS.

3. Competition Benchmarking reports and analyses.

- Utilize data and AI tools to inform content strategy and optimize content performance.

- Manage and curate a knowledge repository for internal and external stakeholders.

Ideal Candidate:

- 4+ years of Tech experience ( Product, Tech solution / Tech Consulting, Start Ups).

- Only Tier I colleges MBA passout.

- Having experience in Top Consulting firms.