Product Marketing Lead - Loyalty Platform

Key Accountabilities :

- Develop and articulate the AI-native, real-time, compute-to-data platform narrative.

- Drive competitive positioning against global marketing automation, loyalty and decisioning platforms.

- Support strategic RFP responses with structured product positioning inputs.

- Collaborate closely with Principal PM, Modernisation and Module PMs to align narrative with roadmap direction.

- Ensure narrative consistency across modules, partnerships and vertical expansions.

- Develop sales enablement materials aligned to platform strategy.

- Monitor market, analyst and competitor positioning to continuously refine product messaging.

Mandatory Skills :

- 8+ years of product marketing experience within Loyalty platforms.

- Demonstrated ability to translate complex technical capabilities into clear business value narratives.

- Experience positioning AI-native, data-centric or platform-based enterprise products.

- Strong competitive analysis and market positioning capability.

- Experience supporting enterprise sales and structured RFP responses.

- Strong written communication and executive presentation skills.

- Demonstrated ability to collaborate closely with product leadership and influence positioning strategy.

Desirable Skills :

- Experience in marketing automation, decisioning, loyalty or engagement ecosystems.

- Exposure to telecom or retail technology markets.

- Familiarity with AI/ML concepts, personalisation systems or real-time decisioning platforms.

- Experience supporting analyst engagements or industry positioning initiatives.

- Experience working in global B2B SaaS environments.

- Experience collaborating with ecosystem or strategic partnership teams.