Product Marketing Lead

Description:

- Optimize performance across marketing channels through A/B testing, ROI analysis, and experimental campaign design.

- Develop and execute the short-term and long-term growth strategy for the product portfolio.

- Collaborate with Data Science and Analytics teams to create real-time performance marketing reports and statistical models.

- Work with Product and Sales teams to design strategic initiatives that increase product adoption and customer engagement.

- Implement marketing measurement frameworks and ensure accountability for achieving ambitious growth goals.

Qualifications & Skills:

- 8+ years of experience in growth marketing, product marketing, or an analytical role in a tech company.

- Strong ability to compile, analyze, and extract actionable insights from performance data; Excel mastery required.

- Strategic, results-oriented mindset with a focus on measurable outcomes.

- Experimental and iterative approach to testing campaigns and optimizing performance.

- Experience developing marketing measurement systems and driving teams to meet ambitious growth targets