Product Marketing Head - B2B SaaS

Key Responsibilities:

- Define and drive product positioning, messaging, and GTM strategy across target industries and customer segments

- Own the product story across ICPs, buyer personas, and enterprise use cases

- Collaborate with product, sales, and leadership teams to drive business growth initiatives

- Develop competitive positioning and enablement strategies for enterprise deals

- Support demand generation, product launches, and customer engagement initiatives

- Conduct market research, competitor analysis, and customer insights gathering

- Build sales enablement content, case studies, presentations, and product collateral

- Work closely with enterprise sales teams to support multi-stakeholder deal cycles

- Drive adoption and awareness of AI-driven and SaaS-based solutions

- Support strategic growth initiatives in fast-paced startup environments

Required Skills & Experience:

- 7-9 years of experience in Product Marketing, GTM, or related roles

- Strong exposure to B2B SaaS environments

- Experience in logistics, supply chain, or transportation technology domains

- Experience working in high-growth startup environments

- Strong understanding of enterprise sales and multi-stakeholder deal cycles

- Exposure to AI-driven products and solutions

- Excellent communication, storytelling, and stakeholder management skills

- Strong analytical and strategic thinking capabilities

Preferred Candidate Profile:

- Experience leading product marketing initiatives for enterprise SaaS products

- Strong understanding of market positioning and customer-centric messaging

- Ability to work cross-functionally in fast-paced business environments

- Growth-oriented and execution-focused mindset