Product Marketing & Digital Content Specialist

Location: Mumbai / New Delhi

Department: Commercial Marketing - B2B Technology

Experience: 1 - 3 years

Reporting to: Product Marketing Manager - Commercial Business

About the Role

We are looking for a Product Marketing professional to support the planning and execution of product marketing initiatives, digital content, go-to-market campaigns, and sales enablement activities for the Commercial PC business.

The role will involve working closely with the Product Marketing Lead, Digital Marketing team, Sales, and external agencies to develop marketing collateral, manage digital content, support channel partners, and coordinate new product launches across business laptop and desktop product categories.

Key Responsibilities

1. Social Media & Digital Content:

- Collaborate with the Digital Marketing team to plan and create engaging social media content, including posts, graphics, carousels, banners, and short-form video content.

- Support the development and execution of monthly content calendars across LinkedIn, YouTube, Facebook, and other relevant platforms.

- Adapt global marketing assets and product communication materials into localised, platform-specific content.

- Develop content targeted at B2B buyers, enterprise customers, IT decision-makers, and channel partners.

2. Product Marketing & Communications:

- Create and update product brochures, digital guides, product specifications, email campaigns, and other marketing collateral.

- Coordinate website updates, product banners, landing pages, and digital assets across official brand platforms and e-commerce portals.

- Support WhatsApp marketing initiatives, including monthly content calendars and campaign execution.

- Conduct competitor research and track market trends, product features, pricing, and promotional activities.

3. Sales Enablement & Marketing Collateral:

- Develop and maintain sales enablement materials, including product guides, service guides, comparison sheets, success stories, and partner portal content.

- Coordinate the creation and production of physical marketing collaterals such as event merchandise, standees, banners, display materials, and promotional assets.

- Ensure marketing and sales teams have access to updated product information and communication materials.

4. Channel Marketing & Partner Engagement:

- Support the management and updating of marketing resources across partner portals, WhatsApp platforms, and e-sales channels.

- Develop customised marketing collateral for channel partner events, customer webinars, and enterprise engagement initiatives.

- Create event invitations, follow-up emailers, partner certificates, product display creatives, and promotional videos.

- Maintain and update a centralised database of channel partners to support marketing communication and engagement.

5. New Product Launches:

- Coordinate with Product Marketing, Product Management, Digital Marketing, Sales teams, and external agencies to execute new product launches.

- Support the preparation and rollout of launch communication kits, including key visuals, banners, email campaigns, WhatsApp creatives, and product overview videos.

- Track launch timelines, deliverables, and approvals to ensure timely execution.

6. Process & Compliance Management:

- Ensure adherence to internal marketing SOPs and brand guidelines for artwork approvals, agency coordination, and campaign execution.

- Maintain operational discipline and ensure timely completion of marketing deliverables.

Required Qualifications & Experience

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Communications, or a related field. An MBA in Marketing would be an added advantage.

- 1 - 3 years of experience in product marketing, digital content creation, or channel marketing.

- Experience in IT hardware, B2B technology, consumer electronics, or enterprise technology will be preferred.

Required Skills

- Social Media & Content: Understanding of B2B social media platforms, particularly LinkedIn and YouTube, along with content writing, copywriting, and digital communication.

- Microsoft Office: Good working knowledge of PowerPoint and Excel for presentations, marketing trackers, and database management.

- Creative Tools: Familiarity with Canva, Adobe Photoshop, or Illustrator for basic content creation and artwork modifications will be an advantage.

- Communication: Strong written and verbal communication skills, with an eye for design, creativity, and digital storytelling.

- Coordination: Ability to manage multiple deliverables, work with cross-functional teams, and meet campaign deadlines.