Product Marketing & Community Manager - B2B Technology/SaaS

Hiring: Product Marketing & Community Manager

Location: Mumbai, Pune, Bangalore

Experience: 8 - 12 Years

Industry: B2B Technology, Enterprise Software, SaaS

We are looking for an experienced Product Marketing & Community Manager to drive product storytelling, content, community engagement and market visibility for a growing enterprise technology organization.

Key Responsibilities:

- Develop compelling product stories and messaging for business & technology audiences.

- Create sales and marketing assets including decks, one-pagers, case studies, website content, webinars, social media content, videos and customer stories.

- Track market trends, competitors, buyer behaviour, customer pain points and industry developments.

- Build and manage engagement through LinkedIn, CRM, webinars, events, roundtables and partner networks.

- Develop content calendars, nurture campaigns and engagement strategies.

- Take a hands-on approach to content creation using tools such as Canva, Descript, Synthesia and similar platforms.

- Track content and campaign performance through metrics such as engagement, leads, website traffic, event participation and lead quality.

- Translate technical product capabilities into clear, compelling and commercially relevant messaging.

Required Skills & Experience:

- 8 - 12 years of experience in Product Marketing, B2B Technology Marketing, SaaS Marketing, Enterprise Software or Community Marketing.

- Strong understanding of enterprise technology and ability to simplify complex technical concepts.

- Excellent content writing, storytelling and communication skills.

- Experience creating content for business and technology decision-makers.

- Good understanding of SaaS, ERP, Enterprise Software, Analytics, Automation or related technologies.

- Hands-on exposure to tools such as Canva, Descript, Synthesia, HubSpot, Mailchimp, LinkedIn Campaign Manager, etc.

- Experience managing social media, CRM campaigns, webinars and events.

- Strong market awareness, competitor tracking and commercial mindset.

- High ownership, attention to detail and ability to work independently.