Product Marketer - MCU/MPU++ Product Vertical - Semiconductor

Experience : 5-12LPA

Job Description :

Semiconductor Product Marketeer to join our MCU/MPU++ Product Marketing Team. This role is responsible for driving business growth, profitability, and market expansion for the assigned product portfolio through strategic planning, demand generation, supplier engagement, and close collaboration with sales and technical teams.

The ideal candidate will possess a strong understanding of the semiconductor ecosystem, product marketing principles, and market dynamics, along with the ability to translate business opportunities into sustainable revenue growth.

Key Responsibilities :

Business Performance Management :

- Own and monitor Gross Profit (GP) performance, including monthly MBO target setting, tracking, and achievement analysis.

- Manage Sales Revenue planning and forecasting, with regular tracking of forecast versus actual performance on a weekly basis.

- Maintain a healthy supplier backlog to support revenue objectives and ensure business continuity.

- Monitor and optimize inventory levels, including weekly review of aging inventory and implementation of corrective actions to minimize inventory aging.

Demand Creation & Business Development :

- Drive demand creation initiatives and design-in activities in collaboration with Sales and Field Application Engineering (FAE) teams.

- Develop and maintain a robust design funnel and opportunity pipeline to support long-term revenue growth.

- Identify new business opportunities, target customers, and emerging market segments to expand market share.

Go-to-Market Strategy :

- Develop and execute comprehensive Go-to-Market (GTM) strategies for both new and existing products.

- Define product positioning, value propositions, and market messaging based on supplier offerings, pricing, technology differentiation, and competitive landscape.

- Collaborate with suppliers and internal stakeholders to maximize product adoption and market penetration.

Market Intelligence & Competitive Analysis :

- Conduct market research and competitive analysis to identify industry trends, customer requirements, growth opportunities, and competitive threats.

- Translate market insights into actionable business strategies and product initiatives.

- Provide regular market feedback to suppliers and internal teams to support portfolio development and strategic decision-making.

Cross-Functional Collaboration :

- Work closely with Asset Managers, Regional Sales Teams, Field Application Engineers (FAEs), and supplier representatives to align business objectives and execution plans.

- Support customer engagements, business reviews, supplier meetings, and strategic account development initiatives.

- Act as a key interface between suppliers and internal stakeholders to ensure successful execution of business plans.

Education :

- Bachelor's Degree in Electrical Engineering, Electronics Engineering, or a related technical discipline.

Experience :

- 3 - 5 years of experience in Product Marketing, Product Management, Business Development, or Technical Sales within the semiconductor or electronics industry.

- Proven success in driving revenue growth, managing product portfolios, and executing go-to-market strategies.

Technical & Business Skills :

- Strong understanding of the semiconductor industry, including market trends, customer applications, competitive landscape, and distribution business models.

- Experience with Microcontrollers (MCUs), Microprocessors (MPUs), and embedded systems is highly desirable.

- Strong analytical capabilities with the ability to interpret sales, market, and business performance data.

- Proficiency in Microsoft Excel and PowerPoint; strong presentation and business reporting skills.

- Excellent communication, stakeholder management, and collaboration skills.

- Self-driven, commercially focused, and capable of working effectively in a cross-functional and multicultural environment.

Preferred Qualifications :

- Experience working with semiconductor suppliers, distributors, or embedded technology solutions.

- Exposure to industrial, automotive, consumer, IoT, or embedded application markets.

- Experience in managing supplier relationships and strategic product portfolios.