Product Manager - Sports App Development

Job Summary:

- Results-driven Marketing Manager with expertise in iGaming, mobile app marketing, and user acquisition.

- Responsible for driving growth, engagement, and retention through data-driven marketing strategies, campaign execution, and analytics.

- Experience in international gaming markets, CRM tools, and marketing automation platforms is essential. Sports tech, commerce platforms, or high-growth consumer apps like Cricheroes, Cricbuzz.

- Strong understanding of marketplaces and ecosystem businesses. Experience building scalable digital platforms

Core Responsibilities:

- Lead user acquisition (UA)'s trategies across paid and organic channels

- Optimize CPI, CAC, LTV, and ROI for mobile app campaigns

- Execute push notification, SMS, and WhatsApp campaigns using tools like CleverTap and Gupshup

- Develop and implement marketing strategy aligned with product roadmap

- Collaborate with product teams on feature launches and product positioning

- Conduct A/B testing, cohort analysis, and user segmentation

- Build and manage dashboards and reports using Tableau

- Track and improve user engagement, retention, and churn metrics

- Manage's Social media marketing campaigns and brand presence

- Analyze competitor apps such as Gamezy and Ludo Campeon

- Conduct market research and audience insights using tools like BARC India

- Lead cross-functional project management and campaign execution

Required Skills:

- User Acquisition (UA)

- Performance Marketing

- Mobile App Marketing

- Push Notifications & Lifecycle Marketing

- CRM & Marketing Automation

- Data Analytics & Dashboard Building

- Campaign Optimization

- Product Marketing & Roadmap Alignment

- Social Media Marketing

- International Gaming / iGaming Knowledge

- Project Management

Tools & Platforms:

- CleverTap

- Gupshup

- Tableau

- Google Analytics / Firebase

- Attribution tools (AppsFlyer, Adjust)

Qualifications:

- Bachelor's degree/PG in Marketing, Business, or related field

- 4-8 years of experience in mobile app marketing / iGaming / fantasy sports

- Proven track record in user acquisition and growth marketing

- Strong analytical and data interpretation skills

- Experience working in international markets preferred

Key Skills Required : iGaming, Fantasy Sports, User Acquisition, Performance Marketing, CleverTap, Gupshup, Tableau, Push Notifications, CRM, Lifecycle Marketing, Data Analytics, Dashboard Building, Product Roadmap, Campaign Management, Social Media Marketing, Mobile App Marketing, Gamezy, Ludo Campeon, FanCoach, International Gaming