Product Manager - Skill Development Program

Role Overview:

- We are seeking a Product Manager to drive the brand and product strategy for the Skill Development Program.

- This is a consumer-focused role centered on brand building, consumer insights, and product innovation.

Key Responsibilities:

- Market research & data analysis to differentiate the product offering

- Brand awareness & category management skills

- Digital marketing understanding & demand creation skills on all social media platforms

- Experience in working closely with Marketing & Research agencies

Ideal Candidate Profile:

Education: Science/Engineering graduate + MBA (IIM preferred; Preferably from Tier 1 colleges or reputed institutes)

Total Work Experience: 7 to 10 years

Sales & Marketing Experience: 5 to 7 years (Brand Management / Product Marketing / Consumer Insights)

Team Handling Experience: Must have managed a team

Languages: Hindi (mandatory) and English; Tamil is a plus

Location: Based in or willing to relocate to Chennai

Mandatory Skills:

- Strong understanding of consumer behavior, brand positioning, and product innovation

- Proven experience in campaign management, product launches, or consumer engagement initiatives

- Ability to collaborate cross-functionally with marketing, sales, and franchise teams

- Creative, analytical, and excellent communication skills