Product Manager - Printer Manufacturer

Role: Product Manager (Senior Manager/DGM)

Industry: Printer Manufacturing

Company: One of the leading Japanese MNCs into Printer Manufacturing)

Key Responsibilities

PP &IP Products Market Research

- Analyze Market Segmenting across channels

- Competition analysis and targeting

- New product/features need analysis (update to KM, Japan)

- Evaluate and prepare strategies to market trends

PP & IP Product Management

- Launch New Products with defined timelines and manage the schedule

- Product & Customer life cycle management

- Pricing & Product positioning across channel for machine and running cost

- Product Strategies for sales

- Product training for Products & Solutions

- Competitive Comparison

- Develop Sales tool kit

- Upselling with production workflow solutions

- Achieving business plan and % Gross profit by products

- Liaison with 3rd Party Manufacturers for their products being sold by KM in India

- Refurb Program Management

- Maintain and increase the market share

Market Engagements

- Participation in trade events and represent the organization, customers meet as subject matter experts

- Industry Seminars

- Provide input for developing marcoms, website, press releases & PR engagements.

- Meeting Customers on regular basis especially the high PV customers for upselling workflows and improving customer connect

- Identify New Segments/ territories for growth

- Prepare, share & monitor a database for new business development for DC & IDC business

- Identify and implement the strategies to promote Production Workflow Solution

- Maintain the demo facilities across the country

- Creation & Promotion of new applications for PV growth

Internal

- Drive, Monitor & Evaluate the lead generation activities.

- Prepare, execute & conclude the schemes for the team members.

- Cross Functional co-ordination with Sales/ Service/ Logistics/ Marketing Operation/ Media team

- Prepare, Analyze& Maintain the tracker for machine and PV

- Prepare GTM in confidence with the Sales team's Direct &Indirect

- Collate and evaluate order loss and suggest corrective actions

- Manage and support the product manager for Office Product & Solutions