Product Manager - Pharma

Experienced Product Manager to develop and execute strategic marketing initiatives that strengthen brand performance, enhance customer engagement, and deliver sustainable business growth.

Based in Mumbai, the Product Manager will be responsible for managing the complete product lifecycle, from market analysis and brand planning to promotional strategy and product launches. The role requires close collaboration with Sales, Medical Affairs, Regulatory Affairs, Supply Chain, and senior leadership to ensure commercial success while maintaining compliance with industry regulations.

This position offers an opportunity to influence business strategy and build strong brands.

Responsibilities:

- Develop and execute annual brand plans aligned with business objectives.

- Analyse market trends, customer insights, competitor activities, and prescribing patterns to identify growth opportunities.

- Design and implement marketing campaigns that improve brand awareness and market share.

- Prepare promotional materials in collaboration with Medical Affairs and Regulatory teams while ensuring regulatory compliance.

- Work closely with the sales team to provide product training, marketing support, and promotional guidance.

- Monitor product performance using sales data, prescription audits, and market research.

- Forecast demand and coordinate with Supply Chain to ensure product availability.

- Plan and manage new product launches, lifecycle management initiatives, and portfolio optimisation.

- Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and internal stakeholders.

- Organise product launches, scientific meetings, conferences, and promotional events.

Qualifications:

- Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or a related discipline.

- MBA in Marketing or Pharmaceutical Management preferred.

Experience:

- 6-11 years of experience in pharmaceutical product management or brand management.

- Experience managing prescription brands within the Indian pharmaceutical market.

- Demonstrated success in brand planning, product launches, and commercial marketing.