Product Manager - Pharma

Therapy / Product Market Strategy and Expansion:

- Design and deploy the overall product marketing strategy in line with growth objectives

- Manage the product lifecycle from ideation to launch and beyond, making data-driven decisions on prioritization, and feature development

- Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development

- Manage Product portfolio and products within the business unit

- Embrace digital fluency and actively drive the division's digital initiatives by contributing innovative solutions.

- Cultivate a creative mindset to ideate and launch new products that align with the division's strategic objectives.

- Set the strategic vision and roadmap for the brands, aligning with overall business objectives and devise strategies to improve market shares

- Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation

Consumer Intelligence and Innovation:

- Obtain insights and generate recommendations for category growth by understanding market trends through available data sources.

- Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics

Brand Equity & Communications:

- Drive effective marketing communications through Rx / Digital channels to maintain brand equity & awareness.

- Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience

- Product Manager will be based at Bangalore and reporting into the Therapy Manager.

KEY PERFORMANCE GOALS:

- Product / Therapy Turnover and profitability

- Successful launches and penetration of new products within the category

- Impact of marketing communications in obtaining mindshare and increased brand equity

- Market expansion and increase in market shares.