You will play a pivotal role in shaping the product offerings, ensuring they align with consumer needs, industry trends, and business objectives.

Your primary focus will be on driving product innovation, market research, strategic development, and cross-functional collaboration to deliver high-quality personal care solutions.

Product Strategy & Development:

- Define and execute comprehensive product roadmaps, ensuring that all product development initiatives align with the company's long-term vision, sustainability goals, and evolving consumer preferences.

- Spearhead the entire product lifecycle-from ideation and concept development to formulation, testing, production, and market launch-for skincare, haircare, and wellness product lines.

- Identify white spaces in the market, leveraging emerging trends and scientific advancements to introduce innovative clean beauty, organic, and sustainable personal care solutions.

- Partner with R&D and formulation teams to develop unique product formulations that meet consumer expectations for efficacy, safety, and ingredient transparency.

Market Research & Consumer Insights:

- Conduct in-depth market analysis to identify consumer behaviour trends, unmet needs, and competitive opportunities in the personal care industry.

- Utilize a mix of qualitative and quantitative research methods-to gather valuable consumer insights.

- Analyse sales data, category trends, and customer feedback to make data-driven decisions on product enhancements, discontinuations, and expansions.

- Stay up-to-date with emerging ingredients, sustainability trends, and technological innovations that could influence product development and brand differentiation.

Cross-Functional Collaboration:

- Work closely with R&D, marketing, sales, and design teams to ensure a seamless product development process from ideation to market launch.

Brand Positioning & Marketing Support:

- Partner with the marketing team to develop compelling product stories, brand messaging, and advertising campaigns that effectively communicate product benefits.

- Define product positioning strategies that highlight unique selling propositions (USPs), such as natural ingredients, cruelty-free certifications, or sustainability commitments.

- Provide strategic input on go-to-market plans, including product naming, packaging design, promotional strategies, and digital marketing efforts.

Financial & Performance Analysis:

- Monitor key performance indicators (KPIs) such as sales volume, gross margins, product profitability, and market share, providing insights for future product strategies.

- Conduct pricing analysis to determine competitive pricing models that ensure a balance between profitability, market competitiveness, and perceived consumer value.

- Identify opportunities for cost optimization without compromising product quality, efficacy, or brand positioning.

- Track consumer reviews, social media engagement, and return rates to assess overall product performance and identify potential areas for improvement.

Regulatory & Quality Compliance:

- Oversee product safety testing, ensuring all formulations undergo rigorous stability, microbiological, and dermatological assessments.

- Stay ahead of evolving industry regulations, proactively implementing necessary changes to formulations and packaging to maintain compliance.

Degree: MBA/CA/BE Chemical

Experience: at least 10 years of experience in chemical industry