Overview: Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management. Requirement of Educational Qualifications Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university Requirement of Professional Experience 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG Requirement of Functional Skills - Strategic thinking - Project management - Creative - Analytical skills - Presentation skills Requirement of Behavioral Skills - Self-starter - Effective communicator - Listening ability - Collaborative - Easily adapt to change & challenges. Principal Accountabilities - Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins - Develop in-depth understanding of the products, competitors to define the growth path of the segment and products. - Develop strategic plan for focused efforts to ensure high brand recall. - Monitor the brand performance, market share and provide timely intervention for the growth of the brands. - Ensure growth in the contribution margins for the products as per defined targets. - Growth & Contribution margin of the assigned brands - Be the product champion and participate in discussion with customers and internal departments to strengthen the demand - Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages. - Brand Technical support for customers - Develop the training manual and train the sales team members on product and competition. - Regular evaluation of brand confidence for the sales team with precise action plan - Field visits - Training Calendar - Brand confidence score - Continuous brand building activity by planning and execution of brand specific strategies - Brand specific Annual Operating Plan - Contribute in developing effective marcoms and technical collaterals - Digital promotion / Social Media Marketing - Represent the brand at various exhibitions, trade shows, various technical forums. - To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths. - Publish technical articles and journals. - To formulate effective Sales & Marketing Campaigns - CVP - Campaign effectiveness - Project Conversion - Support development of new products in the segment and contribute to their success and margin - Brand extension strategy as per product life cycle - Identify opportunities available for new products through market scanning and customer insights. - Work with cross functional team through the stage-gate process for development and launch of new products. - Facilitate the pilot launch and field trials. - Design the brand plan, pre & post launch surveys - Successful launch of new products - Brand Performance

Bangalore

Product Manager - Monogastric Marketing - Poultry/Animal Healthcare Domain 

Job Description for Product Manager - Monogastric Marketing - Poultry/Animal Healthcare Domain  in Shining Careers in  Bangalore for (3-7) years of experience. Apply Now!