Product Manager - Medical Equipment - Government Business Segment

Key Responsibilities:

- Develop and implement product strategies for the Government Business segment.

- Manage product lifecycle from launch to maturity.

- Identify opportunities for portfolio expansion based on government healthcare requirements.

- Analyze market trends, competitor activities, and procurement patterns.

- Recommend new products and solutions aligned with government healthcare programs.

- Provide technical and commercial support for government tenders and bids.

- Develop tender specifications, product documentation, and compliance matrices.

- Support state and central government procurement initiatives.

- Coordinate with sales teams during tender evaluations and product demonstrations.

- Assist in preparation of product justifications and technical comparisons.

- Drive demand generation in government institutions.

- Identify key growth opportunities in public healthcare projects.

- Develop annual product-wise business plans and forecasts.

- Monitor achievement of product sales objectives.

- Support sales teams in converting strategic opportunities.

- Organize workshops, CMEs, and awareness programs for healthcare professionals.

- Support product demonstrations and clinical evaluations.

- Collect customer feedback and translate insights into product improvements.

- Analyze procurement trends and healthcare policy changes.

- Provide actionable recommendations to management.

- Support quality and compliance requirements for government projects.

- Track product profitability and market share.

- Present business reviews and strategic recommendations to management.

Qualifications & Experience:

- Master's in Marketing and Bachelor's Degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy, Microbiology, Nursing, Healthcare Management, or related field.

- 5 - 8 years of experience in Product Management, Marketing, Technical Sales, or Government Healthcare Business.

- Experience in Medical Devices, Infection Control, Healthcare Consumables, Critical Care, CSSD, or Hospital Products preferred.

- Exposure to Government Tendering and Public Procurement Processes is highly desirable.