Role Overview:
Seeking a Dynamic Product Manager for a Marketing-tech platform based out of Bengaluru.
Job Responsibilities:
Product Strategy & Roadmap:
- Define and execute the product roadmap for ad monetisation, focusing on revenue optimisation and yield management.
Monetization Optimization:
- Identify and implement strategies to improve ad inventory monetisation, including header bidding, real-time bidding (RTB), and direct-sold campaigns.
Cross-functional Collaboration:
- Work closely with engineering, customer success, sales, and marketing teams to build scalable and effective ad monetisation products.
Performance Analysis:
- Leverage data analytics to monitor key revenue and performance metrics, optimising ad placements and demand sources.
Market & Competitive Analysis:
- Stay up to date with industry trends, competitor offerings, and regulatory changes (e.g., GDPR, CCPA) that impact ad revenue.
Partnerships & Integrations:
- Collaborate with DSPs, SSPs, ad exchanges, and third-party vendors to enhance monetisation opportunities.
Job Requirements:
- 4-8 years of experience in product management, preferably in AdTech or digital advertising domains.
- Strong understanding of programmatic advertising, ad serving, and real-time bidding (RTB) technologies.
- Knowledge of demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and header bidding solutions.
- Familiarity with ad monetisation metrics such as CPM, CPC, CTR, fill rate, and viewability.
- Hands-on experience working with ad tech tools, including Google Ad Manager, Prebid, OpenRTB, or similar.
- Proficiency in data-driven decision-making, using SQL, Excel, or analytics tools (Google Analytics, Looker, Tableau, etc.).
- Excellent stakeholder management and ability to communicate technical concepts to non-technical audiences.
- Strong problem-solving and analytical skills, with a focus on optimising.
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